Privacy Policy
Last Updated 2/23/2026
To review our “Consumer Privacy Rights” webpage for additional information on state-specific consumer privacy rights, click here
To submit a consumer privacy rights request, please contact us at performbetter@performbetter.com or 1-888-556-7464.
Introduction
M-F Athletic/Perform Better ("we") is committed to protecting and preserving your privacy. This policy, together with our Terms of Use, and any other underlying agreements or terms, sets out the basis on which any data we collect from you, or that you provide to us, will be processed by us. By using our website (“Site”), you are accepting the practices described in this Privacy Policy. This Privacy Policy also describes the manner in which we process, use and disclose information that you provide to us when you use our Site.
By using this Site, you consent to the use of the information that you provide to us in accordance with this Privacy Policy. We do update this Privacy Policy from time to time so please review this Privacy Policy regularly. If we materially alter our Privacy Policy, we will notify you of such changes by posting a notice on our Site. Your continued use of the Site will be deemed your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using the Site, and you should notify us that you do not want your information used in accordance with the changes.
What Information We Collect and the Sources of Your Information
We may collect and process the following data about you in the following ways and from the following sources:
We collect information from you when you register on our Site, place an order, subscribe to our newsletter, respond to a survey, or write a review.
We collect information entered into the chat feature on our Site, and we maintain records of the transcript of these chats as well.
When ordering or registering on our Site, you may be asked to enter your name, e-mail address, company name, mailing address, phone number and/or credit card information. Please note that we do not process the payment or maintain your credit card information. Your payment is processed securely through a third party vendor. We do not store your payment information.
By submitting a telephone number to M-F Athletic/Perform Better, you agree that a representative of M-F Athletic/Perform Better, or a third party acting on our behalf, can contact you at the number you provide, potentially using automated technology (including texts/SMS messaging) or a pre-recorded message. Your consent is not an obligation to receive any of our products and/or services.
MFAC, LLC operates an SMS program that sends opted-in subscribers shipping. Message frequency varies. Message and data rates may apply. Reply HELP for more info. Reply STOP to unsubscribe. Carriers are not liable for delayed or undelivered messages.
Anonymous information such as Site usage information, domain names and/or I.P. addresses or browsers visiting our Sites may be collected in order to conduct Site visitation tracking information, and to better our presentation of Site pages to our customers. Like most websites, we use cookies to enhance your experience, gather general visitor information, and track visits to our Site. For more information, see section below, “Do We Use Cookies?”
When you use the search bar on our Site, we may collect information related to your search queries, including the terms you enter and your interactions with search results. This information may be used to improve our Site, analyze trends, and enhance your experience. We may also share search-related information with third-party service providers who assist us in processing and analyzing search queries or in delivering relevant content or advertisements. These third parties are required to handle your information in accordance with applicable privacy laws and our instructions. By using the search bar, you acknowledge and agree to this collection and sharing of information as described above. If you have any questions or concerns, please contact us.
Information provided to us when you communicate with us for any reason.
Registering On Our Sites
When you register on our Site, we aim to protect and secure the personal information you enter, and will only use and disclose your information for order processing. However, we may also use your information to contact you with exclusive offers and promotions via email or direct mailings. If you wish to be excluded from our mailing lists, please indicate via email to performbetter@performbetter.com or use the unsubscribe link in the email you receive. We will be happy to comply with your request.
What Do We Use and Disclose Your Information For?
Any of the information we collect from you may be used and/or disclosed in any of the following ways:
- To personalize your experience (your information helps us to better respond to your individual needs)
- To improve our Site (we continually strive to improve our Site offerings based on the information and feedback we receive from you)
- To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
- To process transactions- Please note that your information will not be sold to any another company unless such sale is part of merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets. We will not disclose your information to third parties other than for the purpose of delivering the purchased product or service requested by you.
- To send periodic emails about exclusive offers and promotions and to contact you about your purchase or service.
· To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Site users is among the assets transferred.
- The email address you provide for order processing, may be used to send you information and updates pertaining to your order or request, in addition to receiving requests for product reviews or ratings.
- To respond to law enforcement requests and as required by applicable law, court order or governmental regulations.
- To contact you via text message regarding your order and tracking information and details.
- To administer a contest, promotion, survey or other Site feature
- To enforce our Site policies, or protect ours or others' rights, property, or safety.
We do not sell your personal information to third parties. We may share your personal information with third parties for purposes of targeted advertising. If you are a resident of certain states, for more details on this sharing and how you can opt-out, see section below, “Consumer Privacy Rights.”
We may anonymize personal information or aggregate it so that it will no longer be considered personal information, which we may use and disclose for any purpose in accordance with applicable law(s), as the anonymized and/or aggregated data no longer contains identifiable information about you.
We will not use your personal information for purposes other than as expressly stated herein or as otherwise allowed by applicable law. We will not use personal information for materially different, unrelated, or incompatible purposes without updating this Privacy Policy.
Where we disclose personal information for a purpose set forth herein, we may enter into a contract with the third party that describes the purpose and requires the third-party recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.
How Long Do We Keep Your Personal Information
We keep personal information for as long as it is needed based on the purpose(s) for which it was collected within the bounds of the applicable law(s) and regulation(s). We may keep your personal information for as long as you have a registered account on our Site. It may also be necessary for us to keep your information due to a legal obligation.
How Do We Protect Your Information?
We implement commercially reasonable security measures to secure your personal information we collect on our Site.
These security measures may include password protected directories and databases to safeguard your information, SSL (Secure Sockets Layered) technology to encrypt your information in transmission across the Internet or PCI Scanning to protect our servers from hackers and other vulnerabilities.
All supplied credit card information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our database. We do not store, maintain or process your credit card information.
Nonetheless, the transmission of information via the Internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically on our Site, and transmission of such data is therefore entirely at your own risk.
Do We Use Cookies or Other Tracking Technologies?
Yes. Cookies are small files that a website or its service provider transfers to your device’s hard drive through your Web browser that enables the websites’ or service providers’ systems to recognize your browser and capture and remember certain information.
We use cookies to help us remember and process the items in your shopping cart, keep track of advertisements and compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our Site visitors through Site tracking technologies and analytics. We also utilize cookies or similar tracking technologies to collect information about your interactions with our Site. This enables us to personalize your experience, for instance, by sending shopping cart reminders via SMS message if you have opted into our SMS service. By continuing to browse the Site, you are agreeing to our use of cookies and other tracking technologies, which may include data exchange and/or disclosure with third parties. If you prefer, you can choose to have your device warn you each time a cookie is being sent, or you can choose to turn off all non-essential cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone.
We also use web beacons in conjunction with cookies to help us gather additional information about your visit to our Site.
We use the following types of cookies and trackers:
· Strictly necessary cookies. These are cookies that are needed for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site.
· Analytical/performance cookies. These are cookies that allow us to recognize and count the number of visitors to our Site and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.
· Functionality cookies. These are cookies used to recognize you when you return to our Site. This enables us to personalize our content for you and remember your preferences.
· Targeting and advertising cookies. These cookies record your visits to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
We do not use flash cookies on our Site.
Google Analytics & Remarketing
This Site uses Google Analytics to help analyze how visitor use this Site. Google Analytics uses cookies to collect standard internet log information and visitor behavior information in an anonymous form. No personal information is collected about you. However, the information generated by Google Analytics cookies about your use of this Site includes your IP address, which is transmitted to Google. This information is then processed to compile statistical reports on Site activity for PerformBetter.com. We use these reports to evaluate aggregate visitor usage so that we can optimize the content, and its marketing, to better meet customer needs.
We have implemented Google Analytics Demographics and Interest Reporting. We utilize non-personal information and third-party audience data such as age, gender and interests, with Google Analytics to better analyze the demographics of our Site users in order to better serve our customers.
We may implement Remarketing with Google Analytics and other vendors to advertise online. Third-party vendors, including Google, may show our ads on websites across the Internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on your past visits to our Site.
We may implement Google Display Network Impression Reporting. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Site.
Learn more about Google's Advertising Policies here. You can use Ads Settings to manage the Google ads you see. Finally, you can manage cookies in your web browser.
Please review Google’s privacy policies and practices to learn more about how Google uses your data. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.
How do you change your cookie settings?
Most internet browsers accept cookies by default, but you can change your browser preferences to block or restrict cookies if you do not want your web browsing activity tracked. Please note that some cookies are necessary for our Site to run and, as such, cannot be declined. If you choose, you may use the Digital Advertising Alliance (DAA) WebChoices Tool globally opt out of third-party tracking via website cookies. There are also a variety of other tools publicly available to manage cookies and similar technologies that collect information related to your use of our Site. To learn more about cookies and modifying your browser settings related to these cookies you can review guidance from the Federal Trade Commission.
We are not responsible for the effectiveness or compliance of third-party opt-out mechanisms or programs. Please note that if you remove your cookies or upgrade your browser after having opted out, you will need to opt out again. Your opt out is specific to the browser you are using and the device you use to access the Site. Therefore, if you use multiple browsers or devices you will need to opt out on each browser or device. You can access the information on our Site without enabling cookies in your browser, but disabling cookies may result in a diminished ability to take advantage of the services and related informational content on our Site.
We will comply with opt out preference signals (OOPS) that inform us that you don’t want your personal information to be sold or used for targeted advertising, if the signal is sent from a platform or mechanism, such as Global Privacy Control, that enables us to accurately determine whether you are a resident of a state with an applicable privacy law regarding OOPS. You can learn how to enable Global Privacy Control here.
If your OOPS conflicts with your previously given privacy choice or your voluntary participation in any of our loyalty rewards or discount programs, as applicable, we will still comply with the opt out preference signal. We may notify you of the conflicting signals and ask you to confirm your choice with the understanding that it will affect your previously given privacy choice or participation in our loyalty rewards or discount programs.
Mobile Terms & Conditions
M-F Athletics/Perform Better offers its customers marketing and promotional mobile alerts (e.g. cart reminders) by text message (the "Service") on 1-833-917-9805. By participating in the Service, you are agreeing to these terms.
M-F Athletics/Perform Better is headquartered at 1600 Division Road, West Warwick, RI 02893 and may send text messages from this address.
Signing Up and Opting-In to the Service
Enrollment in the Service requires you to provide your mobile phone number and to agree to these terms and conditions. Only United States mobile numbers are eligible to participate. You may not enroll if you are under 18 years old. Before the Service will start, you will need to agree to these terms. M-F Athletics/Perform Better reserves the right to stop offering the Service at any time with or without notice. M-F Athletics/Perform Better also reserves the right to change the short code, phone number, or RCS agent from which messages are sent, and we will notify you when we do so.
By opting into the Service, you:
A. Authorize M-F Athletics/Perform Better to send recurring text messages, which may be automated or AI-generated, to the mobile phone number associated with your opt-in (i.e., the number listed on the opt-in form or, if none, the number from which you send the opt-in, or, if none, the number on file for the account associated with your opt-in) at any time and frequency.
B. Acknowledge that you do not have to agree to receive messages as a condition of purchase.
C. Confirm that you are the subscriber to the relevant phone number or that you are the customary user of that number on a family or business plan and that you are authorized to opt in.
D. Consent to the use of an electronic record to document your opt-in. To request a free paper or email copy of the opt-in or to update our records with your contact information, please call 1-888-556-7464 or email performbetter@performbetter.com. To view and retain an electronic copy of these Terms or the rest of your opt-in, you will need (i) a device (such as a computer or mobile phone) with Internet access, and (ii) and either a printer or storage space on such device. For an email copy, you'll also need an email account you can access from the device, along with a browser or other software that can display the emails.
Content You May Receive
Once you affirm your choice to opt-in to the Service on 1-833-917-9805, the timing and frequency of messages may vary based on your interactions and initiated texts. You may receive alerts about:
· Sale promotions
· Seminar/Webinar event information
· Product launch announcements
· Cart reminders
Forwarded Messages or Referrals
If you forward or share links contained in text messages from M-F Athletics/Perform Better any interactions with those links (including clicks, sign-ups, or browsing activity) may trigger notifications or follow-up messages sent to you. Standard message and data rates may apply.
Charges and Carriers
Message and data rates may apply. Please consult your service agreement with your wireless carrier or contact your wireless carrier to determine your phone's pricing plan and the charges for sending and receiving text messages. You acknowledge that you are responsible for any message, data or other charges incurred (usage, subscription, etc.) as a result of using the Service.
Supported carriers are AT&T, T-Mobile, Verizon Wireless, Sprint, Boost, Virgin Mobile, U.S. Cellular, Cricket, Alltel, Cincinnati Bell, Cellcom, C-Spire, nTelos, MetroPCS, and other smaller regional carriers. The Service may not be available on all wireless carriers. M-F Athletics/Perform Better may add or remove any wireless carrier from the Service at any time without notice. Perform Better and the mobile carriers are not responsible for any undue delays, failure of delivery, or errors in messages.
To Stop the Service
To stop receiving text messages from Perform Better, text the word STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to 1-833-917-9805 any time or reply STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to any of the text messages you have received from Perform Better. You can also contact us at 1-888-556-7464 or email performbetter@performbetter.com. These are the exclusive methods for opting out. After opting out, you will receive one additional message confirming that your request has been processed.
Questions
You can text HELP for help at any time to 1-833-917-9805. This will provide you with toll-free number 1-888-556-7464 or email performbetter@performbetter.com. You can also contact us at Perform Better 1600 Division Road, West Warwick, RI 02893.
Changes to Terms
These Mobile Terms and Conditions are subject to change at any time without notice.
Consumer Privacy Rights under U.S. State-Specific Laws
If you are a resident of certain states, you may have the following rights under applicable consumer privacy rights laws, including, but not limited to, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and/or any other applicable state consumer privacy rights laws promulgated or amended from time to time. Such rights may include the right:
a) to know what categories of personal information about you we have collected and used, including how the personal information was collected;
b) to know what categories of personal information is being sold or disclosed, and if it is being sold or disclosed to third parties and a list of categories of information that are sold, or, if applicable, to know that your personal information has not been sold;
c) to opt out of the sale of your personal information (if applicable);
d) to access your personal information, including the right to download or transfer personal information collected during the previous 12 months;
e) to request that your personal information be corrected;
f) to request that we limit our use of your sensitive personal information (if we collect such data);
g) to request that your personal information be deleted;
h) to appeal any decision regarding your privacy requests;
i) to request that we not share or use your personal information for cross-context behavioral advertising; and
j) to equal service and equal price for goods or services even if you exercise your rights under the CPRA/CCPA.
If you are a California resident, you may request to opt-out of the sharing of your personal information for cross-context behavioral advertising by clicking the button below.
Do Not Share My Personal Information
When checked, we will not share your data with third-party service providers for behavioral advertising. You can enable this sharing anytime by unchecking this box. To see more options about tracking technologies, go to Cookie Preferences
If you want to exercise any of your rights as set forth above, please contact us at performbetter@performbetter.com or 1-888-556-7464.
For all requests, it is helpful to put the statement "Consumer Privacy Rights"; in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code. In your request, you need to attest to the fact that you are a resident of the particular state and provide a current address for our response. For more information on your rights under applicable state laws and how to exercise them, click here
To appeal a decision made by us related to your rights, please email us at performbetter@performbetter.com with the subject line of “Appeal Request” and a detailed explanation as to why you are appealing our decision. Once received, a representative will review the request and respond to you within 30 calendar days.
Generally, we will provide a response to a verifiable consumer request within forty-five (45) days of its receipt (or other time period as required by applicable law). If we require more time (up to an additional 45 days, or other time period as set forth in applicable law), we will inform you of the reason and extension period in writing. Any disclosures we provide will only include information that exists within our current records. The response we provide will also explain the reason(s) we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. For more information on your rights under applicable consumer privacy rights laws, click here.
We will not discriminate or retaliate against you for exercising any of these rights. Unless permitted by applicable law, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by applicable law that can result in different prices. Any legally-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. We currently provide the following financial incentives:
1. Perform Better Rewards Program
- By enrolling in our Rewards Program, you will receive emails indicating point earnings and reminders to redeem these rewards before they expire.
- To join the Program, you must create an active performbetter.com account using your name, email address, and consent to receive emails in exchange for coupons which will be available for redemption during check out.
- The Program is only for consumers who opt-in to this Program by way of entering their information into the form on our Site.
- You may opt-out of this Program by clicking on the "Manage Preferences" link at the bottom of any of our emails. Then, uncheck the box next to the Rewards Program Notifications list.
- You may unsubscribe from our marketing emails by using the unsubscribe link in the email footer at any time.
- We calculate the value of the offer and financial incentive by using the expense related to the offer.
California Shine the Light Law
California law permits residents of California to request notice of how their personal information is shared with third parties for direct marketing purposes. If you are a California resident and would like a copy of this notice, please submit a written request to the contact address in the “Contact Us” section below.
Accessibility Statement
We are committed to making sure that our Site is accessible to everyone. To access this Privacy Policy in an alternative form, please email us at boba@mfathletic.com or call us at 888-556-7464. For more information, please see our Accessibility Statement here.
Users Only Of Legal Age Of Majority
Our Site is designed and intended for those who have reached the age of majority (18 years of age). By using our Site, you affirm that you are at least 18 years of age or older. We are not liable for any damages that may result from a user’s misrepresentation of age.
No one under age 13 is authorized to submit or post any information, including personal information, on our Site. Under no circumstances may anyone under age 13 use our Site. Parents or legal guardians of children under 13 cannot agree to these terms on their behalf.
Changes To Our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below. Policy changes will apply only to information collected after the date of the change.
Questions or Complaints About Your Data or This Privacy Policy?
If there are any questions, comments or complaints regarding this privacy policy, you may contact us using the information below.
1600 Division Road
West Warwick, RI 02893
USA
performbetter@performbetter.com
1-888-556-7464