LEE BURTON, PHD, ATC, CSCS
Screening, Testing, and Assessing: What Really Matters
Screening, Testing, & Assessing: What Really Matters
As professionals, we understand the importance of screening, testing and assessing our clients and athletes prior to having them engage in physical activity. However, with all the different tests available to us, we should have an appreciation of what is truly important. It can be overwhelming to decipher not only which test or screen to perform, but also analyze what the data actually means. During this lecture, Lee will provide insight into how to determine what really matters. He will focus on previously collected data and research to offer solutions for what is important based on the population, goals and environment. This hands-on session will feature some of the most effective exercise solutions based on standard screening and testing results.
ERIC CRESSEY, MA,CSCS
How Posture Impacts Pain & Performance
How Posture Impacts Pain & Performance
Posture is one of the most controversial topics in the fields of health and human performance. In this presentation, Eric will look at the related research and present anecdotal evidence and case studies to bring some clarity to the debate on just how important having "good posture" - if it even exists - really is.
DAN JOHN
Economics 101 & the Strength Coach
Economics 101 & the Strength Coach
Elite Performance is all about balancing Cost-to-Benefit Ratios. There is a lot of cost in superior performance, but the lessons learned can help everybody else thrive in their training and workouts. From equipment selection to exercise choices and programming, a few simple minutes of thinking and reflection can save money, surgeries and synapses
TODD DURKIN, MA,CSCS, NCTMB
CONTAGIASM – Building & Scaling Your Brand to IMPACT the Universe
CONTAGIASM – Building & Scaling Your Brand to IMPACT the Universe
We all have dreams and aspirations that we can change the world. Unfortunately, sometimes we get caught in the everyday minutia of training clients or running a business that can leave us feeling tired, stuck, or even burnt-out. This can negatively effect your sessions, your culture, and your business success. In this talk, Todd will share his 7 “MUST-DO’s” to thrive personally, succeed locally, and explode your brand universally. This will include top-level business strategies to grow a fitness brand, how to best build and lead a team to grow your tribe, marketing hacks to scale your message, and a few secret tactics to gain a competitive advantage over your competition. It’s time to catch some CONTAGIASM!