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California Privacy Rights



Your Rights and Choices


The California Consumer Privacy Act and the California Privacy Rights Act (“CCPA/CPRA”) provides California residents with specific rights regarding their personal information. In addition to our Privacy Policy this webpage further describes your CPRA/CCPA rights and explains how to exercise those rights.

Access Rights


You have the right to request that M-F Athletic/Perform Better disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. Once we receive and confirm your verifiable consumer request, we will disclose to you:


•The categories of personal information we collected about you.

•The categories of sources for the personal information we collected about you.

•Our business or commercial purpose for collecting (or selling, if applicable) that personal information.

•The categories of third parties with whom we share that personal information for cross-context behavioral advertising.

•The specific pieces of personal information we collected about you (also called a data portability request).

•If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:

- sales, identifying the personal information categories that each category of recipient purchased; and,

- disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained (to the extent applicable).

Deletion Rights


You have the right to request that M-F Athletic/Perform Better delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:


•Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

•Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

•Debug products to identify and repair errors that impair existing intended functionality.

•Exercise free speech protect the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

•Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

•Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.

•Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

•Comply with a legal obligation.

•Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Correction Rights


You have the right to request that M-F Athletic/Perform Better correct inaccurate personal information about you. We will take into account the nature of the personal information and the purposes of the processing of the personal information in responding to your request. We will process your request if we receive a verifiable request and we will use commercially reasonable efforts to correct the inaccurate personal information as directed pursuant to the CCPA/CPRA.


Your Right to Limit the Use of Sensitive Personal Information


You have the right, at any time, to direct us to limit our use of your sensitive personal information only to that use which is necessary to perform the services or provide the goods reasonably expected or to fulfil the reason that we collected such information and/or other permissible business purposes (provided such information is collected from you). Sensitive personal information includes:


•Government ID — your Social Security number, driver’s license number, state identification card number, passport number, or other official identifier.

•Financial Information — your financial account log‐in credentials, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.

•Geolocation — your precise geolocation.

•Race, religion and union membership — your racial or ethnic origin, religious or philosophical beliefs, or union membership.

•Communications — the contents of your private communications, unless we are the intended recipient of the communication.

•Genetics — your genetic data.

•Biometrics —biometric information processed for the purpose of uniquely identifying you (such as a fingerprint or voice print).

•Health — personal information collected and analyzed concerning your physical and mental health.

•Sexual orientation — personal information collected and analyzed concerning your sex life or sexual orientation.

Please note that we do not use or disclose your sensitive personal information for purposes other than to provide you with products and/or services. However, note that this information may be used, or disclosed to a service provider or contractor pursuant to a written agreement in order to provide such products and/or services. Note that this right does not apply to sensitive personal information that is collected or processed without the purpose of inferring characteristics about you.



Exercising Your Rights


To exercise the rights described above, please submit a verifiable consumer request to us by either emailing us at mfathletic@mfathletic.com or calling us at 888-556-7464.


Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.


You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:


•Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.

•Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.


We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. For all requests, if the information is not already included on the form or website, it is helpful to put the statement "California Privacy Rights" in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code. In your request, you need to provide enough information that allows us to reasonably verify that you are the person that we collected information about. We will not require you to incur any costs or fees in order to process or provide a verifiable request.


Making a verifiable consumer request does not require you to create an account with us.


We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.



Do Not Track” Signals


Some web browsers allow you to set a global “Do Not Track” flag that is visible to websites. We will treat these flags as valid opt-out requests under California law. However, note that these signals are associated with a specific device and will not transfer when you switch web browsers, such as from a laptop to a mobile device. Additionally, we do not keep records that match users to their web browsers or IP addresses.



Response Timing and Format


We will confirm receipt of a verifiable consumer request within ten (10) business days and provide information about how we will process the request.


We will provide a response to a verifiable consumer request within forty-five (45) calendar days of its receipt. If we require more time (up to 45 calendar days), we will inform you of the reason and extension period in writing.


If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically.


Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.



Opt-Out and Opt-In Rights Related to Sharing


If you are a California resident, you may request to opt-out of the sharing of your personal information for cross-context behavioral advertising by clicking the button below:




When checked, we will not share your data with third-party service providers for behavioral advertising. You can enable this sharing anytime by unchecking this box. To see more options about tracking technologies, go to cookie preferences


A consumer or their representative may instead submit a request to opt out of sharing or selling by sending an email to mfathletic@mfathletic.com.

Please note that online opt-outs are device and browser-specific. You may still see personalized ads from us while using a different device or browser, unless you also opt-out using that device or browser.


We may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:


•We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en .You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .


•We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies. To manage your cookie preferences, click here


For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .


You can opt out of targeted advertising by Facebook by clicking here https://www.facebook.com/settings/?tab=ads. You can opt-out of targeted advertising by Google by clicking here https://www.google.com/settings/ads/anonymous.


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.


We do not sell or share (for cross-context behavioral advertising) the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to personal information sales and/or sharing (for cross-context behavioral advertising), as applicable, may opt-out of future sales at any time.


Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales (as applicable) or sharing for cross-context behavioral advertising. However, you may change your mind and opt back in to personal information sales and sharing for cross-context behavioral advertising at any time by unchecking the box above.


You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.



Non-Retaliation/No Discrimination


We will not retaliate or discriminate against you for exercising any of your rights. Unless permitted by law, we will not:


•Deny you goods or services.

•Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

•Provide you a different level or quality of goods or services.

•Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.



Financial Incentive Programs, Loyalty Programs and Rewards


We may offer you certain financial incentives permitted by the CPRA/CCPA that can result in different prices. Any CPRA/CCPA-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. We currently provide the following financial incentives:

information, please see our Accessibility Statement here.

1. Perform Better Rewards Program


• By enrolling in our Rewards Program, you will receive emails indicating point earnings and reminders to redeem these rewards before they expire.

• To join the Program, you must create an active performbetter.com account using your name, email address, and consent to receive emails in exchange for coupons which will be available for redemption during check out.

• The Program is only for consumers who opt-in to this Program by way of entering their information into the form on our Site.

• You may opt-out of this Program by clicking on the "Manage Preferences" link at the bottom of any of our emails. Then, uncheck the box next to the Rewards Program Notifications list.

• You may unsubscribe from our marketing emails by using the unsubscribe link in the email footer at any time.

• We calculate the value of the offer and financial incentive by using the expense related to the offer.



Accessibility Statement


We are committed to making sure that our Site is accessible to everyone. To access this Privacy Policy in an alternative form, please email us at boba@mfathletic.com or call us at 888-556-7464. For more information, please see our Accessibility Statement here.


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