The Business of Fitness & The Master Class



THE FORMAT
Each NFBA event is different so when reviewing the details about Business of Fitness & The Master Class, the general time schedule will be in the details.



Build a Business that Can Beat Competition
Training Clubs vs. Traditional Facilities...Cannibals are eating the cannibals...Members want results...Group Fitness is dying...One on One Training isn’t the future...More Money from fewer members

Sell Something to Someone Everyday
Production Based Business...Action Plans...Return Per Member...Everyone Makes the Business Money.

Pricing is Key
Simplify pricing structure...12 Month Contract is the Foundation...Cash isn’t King in Competitive Fitness Business...Use Positive Incentive Programs...Understand the Buying Decision...Price Determines How You Run Your Business

Build a Dream Team
Match Demographics of Members or Clients...More Mature = More Productive...Accountability and Responsibility...Staff Training and Development...Can’t Afford to Train Them or Can’t Afford NOT to Train Them.

Get Qualified Leads through the Door
Immediate Response Tools...Trial Membership...Solutions for the New Member...Welcome Guide...Testimonials...Get the Most Out of the First 30 Days...Consistent Sales System...Exposure Marketing vs. Price Ads

Numbers Drive the Business
Develop a Strong Receivables Base...Financial Goals are Necessary...Analyze the Business Daily...Closing Rates...Daily Number...One Per Thousand Rule...Visual Management System...Plan on Reinvesting. Member Retention Renewal Tracking...Build Systems...Incentive the Renewal...Retention Begins the Day a New Member Joins...8 Workouts Per Month...Create Relationships...Know the Renewal Average...All Renewals Aren’t Equal

It’s a Business, Not a Baby
Emotions Can’t Drive the Business...Micro Trends vs. Macro Trends...Change is Inevitable...Meet the Changing Demands...Don’t Get Emotionally Attached...Survey Members...If It’s Not Making Money, Drop It...Get Outside Opinions...Don’t Overlook the Small Changes